Some nice news coming from Belgium. Last week the public broadcaster published the top 10 of most liked radio commercials of 2022. And guess what; Sunweb is part of this elite list. Over 200 commercials were tested throughout the year and we find ourselves at the number 7 spot in between some very known a brands.

In the highly competitive creative market that Belgium (and particular Flanders) is, this really puts a smile on our face. Especially as SPARK is the only in-house agency competing with the big advertising agencies on the list. It gives us the courage to build further on this result.