Policies and guidelines

All advertising creative must perform acceptably on Sunweb Group sites and adhere to these guidelines. Sunweb Group reserves the right to reject or to suspend any creative that is deemed by Sunweb Group in its sole discretion, to disrupt site service or performance or is reported to negatively affect user experience.


Ad policies

The advertising content must be clearly identifiable as an advertisement. The Advertiser must fulfil the advertised offer as stated in the advertisement, including without limitation, not altering any offer periods, product offers or prices stated in the advertisement unless Advertiser has obtained Sunweb Group’s prior approval.
Advertisements that are in conflict with Sunweb Group’s pricing are not allowed. Ads may include a specific price offer (e.g., up to 20% off or from euro 150) with the appropriate verification and support of the ancillaries’ purchase.

Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like. Standard IAB advertisements cannot resemble Sunweb Group sites’ content.

Native advertisements should adhere to Sunweb Group creative guidelines. Advertisements cannot solicit or collect, or appear to solicit or collect, any personally identifiable information from Sunweb Group visitors without their knowledge.

Advertisements associated with politics will not be accepted.

Advertisements cannot contain graphics that simulate interactivity (i.e., dropdown menus, search boxes etc.) without that functionality actually existing.

Advertisements cannot mimic news headlines in design, tone, third person sentence structure, or topic.
Sunweb Group, in its sole discretion, reserves the right to reject any creative for any reason.

Data use

At no time can advertisers store, collect or use Sunweb Group user behaviour or search data collected or inferred from ads. At no time can advertisers retarget our shoppers using conversion tags, creative tags, data tracking tags, or 1×1 tags.

Not allowed

Content that facilitates or promotes, whether directly or indirectly, the sale or use of weapons of any kind. The use of images that depict the use of alcohol by people who are under the legal drinking age or driving. Content that facilitates or promotes, whether directly or indirectly, the sale or use of drugs of any kind, even if the drug is legalised.

Content that promotes political or controversial landmarks or monuments that may be tied to racism or oppressive history. Content that portrays local cultures as a parody or mockery Imagery that shows animals working, animals that are being humiliated and/or harmed, animals in captivity or that features horses, elephants, tigers, primates specifically.

Allowed with restrictions

Content that promotes the use of beer, wine or hard liquor is allowed as long as the imagery on the ad ties to the responsible alcohol use on holiday . Content that promotes the use of cigars is allowed as long as the imagery on the ad ties cigar smoking to holidaying. Cigars cannot be the primary image within the ads.

Content that promotes legalised drugs that are used for protection when travelling (e.g., anti-malaria tablets) that does not have messaging that may discourage users from booking travel in order to promote their brand message (messaging must be encouraging travellers e.g., be ready for your next trip with xxx brand).