Welcome to Sunweb Group Media
From its inception, Sunweb Group has been building and fostering strong relationships with partners, many of which pride themselves on being a member of our ‘family’. We are nothing without you, our partners. You are crucial in delivering the wonderful holidays that we want for our customers. We want to intensify these partnerships and co-create new services, find new sources of shared profit and optimize integrated processes. We want to treat our partners as customers.
Our mission is to build stronger partnerships. We want to co-create together with and open up our creative and strategic assets to reach the customers all across Europe with a unique message and experience.
Our way of working
Our account, brand managers, data specialists and inhouse creative agency are intensively involved in a campaign from start to finish.
Each campaign starts with a briefing from the advertisers. Our media specialist have the expertise to provide real time input to make a clear and transparent briefing.
Depending on the briefing, all the necessary specialists are involved to prepare a on-brief creative proposal.
All our specialists remain closely involved in the execution and optimalisation of the campaign.
All campaigns are evaluated and analyzed by default. We measure reach and, where possible also look at the effect on conversion and sales.
Some Recent Articles
The latest articles from our partner blog
Sunweb rocks the airwaves
Reading Time: 3 minutes Last week the public broadcaster published the top 10 of most liked radio commercials of 2022. And guess what? Sunweb is part of this elite list. Something to be proud of as it was an entirely in-house production.
Dutchman wants to go on holiday as often as possible, and likes to stay in Europe
Reading Time: 3 minutes Travel organisation Eliza was here researched the travel plans of 2,000 Dutch people and found out that the majority would like to go abroad.
Creating a more sustainable travel offering with European Sleeper
Reading Time: 2 minutes To make sustainable and relaxed train travel more attractive to a wider audience, we teamed up with European sleeper.
Book a consultation and get inspired by our solutions, audiences and brands.
What to expect?
Having a good understanding of our audience and brands is the starting point of a strong campaign and is critical for your co-joint marketing approach.
Based on this session, you are able to decide which brands fit your campaign as well as which audience you like to target.
On top of that, you get a transparant view on the owned media that would fit your brand, region or destination.
Interested in one of cases? Just ask. We are happy to share interesting insights.