Project Description
Tomorrowland Winter teams up with Sunweb
TV
Online video
Radio
Display
The Context
The biggest music festival of the world, Tomorrowland, partners up with Sunweb Group to launch a new festival: Tomorrowland Winter. Tomorrowland Winter makes it possible to experience its magic in a totally new surrounding and during the most magical season of the year… winter. “The Hymn of the Frozen Lotus” was the first theme of this magical new journey… Tomorrowland Winter is held in the ski resort of Alpe d’Huez in France. The festival area and stages are throughout the ski resort and the village that only visitors of Tomorrowland Winter and Sunweb will have access to.
The Objective
Launch the biggest wintersport festival in the world and create a new market for wintersport and music lovers
Get the “People of Tomorrow†Who love to ski or would like to taste this To consider joining the most complete skiing holiday By creating a magical international winter sport event.
The Strategy
Creation of the most complete winter sport holiday
Tomorrowland Winter is all about skiing, snowboarding, and partying in the magical Tomorrowland setting. The village and the ski area are transformed into one large festival site with privatized slopes and various stages that are exclusively accessible to visitors.
The festival brings the world’s most famous artists to the mountains such as Dimitri Vegas & Like Mike, Martin Garrix, Afrojack, Armin van Buuren, Lost Frequencies and many more…
Magical international atmosphere
Visitors from all over the world receive a Tomorrowland Winter bracelet with which everything is arranged, from access to the slopes to paying for food and drinks. The festival uses a total concept where Sunweb, as an exclusive travel partner, creates the website and arranges the complete travel package of the thousands of winter sports enthusiasts and festivalgoers.
We are proud to work as an exclusive travel partner with the world’s best festival. The magical and international atmosphere that you experience is very special; everyone you encounter fully enjoys both skiing and music.
The Solution
Unite with 30 000 People of Tomorrow from all over the world on an altitude of more than 2000 meters, guided by the Tomorrowland magic. Live Today, Love Tomorrow, Unite Forever.
See below for the full behind the scenes of Sunweb.