Discover the many sides of Greece

Get the target group 18+ in BE and NL who is planning a holiday to consider Greece by showing them the different sides of Greece

In this campaign, we developed a brand new concept. Never seen before. Never done before. Innovative and unique

The customer as a starting point

Our starting point is the customer. We tap into the emotion of willing and wanting to leave. But the customer at this moment (corona times) is almost everybody. We want to reach as much customers as possible but everybody has a different view on ‘holidays’.

Greece comes first

Instead of putting Greece under the Sunweb or Eliza umbrella, we did the opposite. We put Greece first and supported the campaign with both the Sunweb brand and Eliza was here.

Three stage rocket

The campaign was built up in three stages. Phase 1, the umbrella campaign, was considered as the awareness stage putting a light on Greece as a versatile destination. To highlight the destination, we chose to not put a price tag on the communication. In phase 2, we highlighted the different destinations. The last phase, converting all interested consumers, was focused on destinations accompanied with a from price tag.