Sunweb continues to grow in Denmark

Jan Lockhart
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Allow me to introduce myself: my name is Jan Lockhart and I joined Sunweb Group this April at the acquisition of Atlantis.

Since then, I have been working as Sunweb Denmark’s Business Development Manager. This basically means that I play a central role in ensuring that Sunweb maintains its growth within the Danish travel market. I am pleased to share that Sunweb continues to grow and increase its market share.

Our figures for 2023 show an increase in passengers of nearly 22% for the first 6 months of the year in a generally stagnant market. Measured for Q2 alone, Sunweb is now the second biggest tour operator in Denmark. Spies (Nordic Leisure Travel Group) is still #1, but we are ahead of TUI, Apollo and Bravo Tours for this quarter. This progress is expected to continue into Q3 after significant growth in July, as Sunweb Denmark grew by 23% compared to July 2022.

The Danish travel market is relatively fragmented and characterised by fierce competition, so this is a real achievement from everyone involved. The challenge now is to continue this development. With a fantastic organisation, strong partnerships and lots of initiatives in the pipeline, I am optimistic and excited.

Jan Lockhart, Business Development Manager

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