We hope you all had a wonderful holiday season and are now well underway preparing for the summer season ahead. Since my last blog, a lot has happened.

First and foremost, I want to mention the disastrous earthquakes that have struck Syria and Turkey. Our hearts go out to all those affected in the region as well as in our home markets. We’re working with our partners in the region, and are, of course, supporting donation efforts. More about this later.

Elsewhere, we are pleased with this winter’s sales performance. We are able to successfully convert demand from the market to bookings. Destinations like the Canary Islands, Portugal, Mainland Spain and Egypt are performing well. 

We had been wondering if there would be an early booking spree starting late December, as we’d had pre-COVID. We have definitely seen that consumers are back to booking their summer holidays in January and February, so things are looking up in that regard. However, I do expect we will all have to work had in order to convert demand from the market into sales, so your support is welcomed!

Within Sunweb Group, we continue to roll out our strategy. As you know, an important part is the improvement of our Partner ecosystem. We are taking steps in digitalisation, connectivity, data sharing and improved partner communications. You’ll discover more concrete steps in the coming months. 

Feel free to reach out if you have any questions or ideas!

Reinoud