Letter from the CEO

Lars Lofgren
Reading Time: 3 minutes

First and foremost, I hope you’re having a great high season so far and that everyone is doing well and keeping busy!

As you read in our recent email, we said goodbye to our CEO of 4 years Mattijs ten Brink in July. I want to use this platform to thank him once again for all he’s done for Sunweb Group and wish him well on his onward journey.

In my role as acting CEO, I’d like to tell you a bit more about myself and my background. Since 2019, I’ve been closely involved with Sunweb Group as Chairman of the Board. Since late July, I’ve been working in Rotterdam full-time to get to know daily operations, and meet colleagues and  partners.

I have had a long and varied career in the travel industry, ever since I started working as a Destination Manager in Spain in the late 1980s. My career took me to many travel organisations, notably Thomas Cook Northern Europe where I served in several director roles for 27 years, culminating in my tenure as CEO of the Nordic business. It’s been a pleasure utilising all this experience and my vast network with Sunweb Group in the past 4.5 years.

Positive results

In regards to Sunweb Group’s performance this year, I am pleased to share that we see a significant volume growth in especially in our Danish, Belgian and Swedish markets. Our acquisition of Airtours last year has led to a stronger position in the latter market, and a good spread in our source markets overall.

Our winter sun bookings have seen a rapid increase in recent years, and bookings for the coming winter season are already coming in – it is looking good!

If you have any questions, please feel free to reach out to me or to your regular point of contact.

Look forward to meeting you soon!

Lars Löfgren, CEO, Sunweb Group

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