Last week, Belgium radio station Nostalgie and Sunweb Group joined forces to create a buzz around last-minute season and to direct the listeners to Sunweb’s last-minute holiday page.
Every morning, a Nostalgie DJ faced morning traffic in a Nostalgie/Sunweb branded mini-van to give away a very last-minute holiday to a listener somewhere in the country. Up until the last minute (pun intended), listeners were unaware of where exactly he would be ringing the doorbell. All they knew was they had to answer the door shouting: ‘We love holidays!’
It resulted in a great week with happy winners leaving almost instantly to enjoy a last-minute Sunweb holiday. With some great stories, a very positive vibe and the big surprise factor, this campaign was 100% Sunweb. The recap movie tells it all!
Next, we have a great competition coming up on Radio Nova in Denmark. Stay tuned!