It has been a year since Sunweb Group began offering cruise holidays, and we are proud to report that we’ve already made a significant impact in the market. We are now active in four countries, with plans to expand to six in the near future. To date, more than 4,000 cruise travellers have chosen to book their cruise holiday with Sunweb, a testament to the trust and confidence that customers have placed in us.
As we move forward, we’re excited to share that the 2023 season has started strong for Sunweb Cruises. We have seen a steep incline in bookings since week 52 of 2022 and have maintained momentum throughout the year. February was our best month for cruises since our launch, and we’ve seen a good mix of last-minute bookings and strong demand for the shoulder period in February and April. Looking ahead to the high season, we expect July to be particularly strong.
In addition to the strong start to 2023, we are already seeing robust demand for the winter ’24 season, which gives us confidence in the long-term growth of our business.
Our most popular destinations continue to be Northern Europe and the Mediterranean. However, we also see an increasing interest in Caribbean cruises, with Miami being our fourth biggest departure port. As we continue to expand our offerings and destinations, we expect to see even more opportunities for growth and success.