Following a good summer, we have been shifting gears to our post-summer and winter sun campaigns.
We currently see a strong demand for key high-season weeks like the autumn break, New Year’s, etc., leading to solid booking expectations for these periods. Popular destinations are traditional winter sun destinations such as the Canary Islands, Egypt, southern Spain and Portugal.
Meanwhile, during low season, demand is very last-minute driven, a trend which we expect to continue. We recently started a campaign aimed at spontaneous and impulse-driven decision makers who we believe are in the market for departures as the destinations mentioned aboveÂ during this low season.
New winter sun destinations
We are proud to announce the addition of 2 new destinations to our winter sun portfolio: Sharm -el-Sheikh in Egypt, and the United Arab Emirates (UAE).
Previously an important but discontinued Egyptian destination, Sharm-el-Sheikh is now having flights from Amsterdam, resumed by Transavia, beginning November 2nd 2022. We have assembled an attractive portfolio and are ready to start marketing this splendid destination!
We also added the Emirates of Dubai, Ras Al Khaimah and Abu Dhabi in UAE to our portfolio. In collaboration with Transavia, we offer direct flights from Amsterdam to Dubai, with a simple transfer to the other emirates.
We thank all our partners and colleagues who made this possible.Â