As a leading digital holiday expert, we are seeing great results from utilising social media influencers to highlight our destinations and accommodations. Their presence leads to more information about the destination and accommodation, more bookings, and enhanced brand awareness. That is why we include influencer marketing activities into our PR strategy across source markets. 

We are keen to share this successful form of social marketing with you. Do you have a photogenic, half-board/all-inclusive 4+ star hotel, and do you want to showcase this on social media in collaboration with Sunweb? Of course featuring an influencer that is well-suited to your target market and appropriate for your accommodation. 

In exchange for free nights on a half-board basis, the influencer will post on Instagram and sometimes TikTok several times during their holiday. Sunweb will provide flights and transfers, and provide a discount code worth €50 per booking that they can share with their followers.

Interested in this enticing form of influencer marketing? Please contact Martine Langerak, Head of Corporate Communications & PR at Sunweb Group to discuss your options. We look forward to working with you!