How to surprise a customer?

Yf Brodala
Reading Time: 5 minutes

At Sunweb we know that it’s the memories that stay with you for the rest of your life. That’s why we love what we do: helping you to create memories.
Also. But not only on vacation you create memories, also events in daily life can leave an impression that stays with you for the rest of your life.

Enter Sunweb. We want to surprise our customers throughout the year. And that’s why we developed a concept: creating memories, the movies. In these films we surprise our clients in an original way far away from any vacation.

How to create memories?
Our surprise is not a win action. In fact, you can’t win it. The only way to experience a #creatingmemories action is a nomination. Everything starts with a story that has to touch people. It could just happen to you. It also hooks up with a generally known event. Just as a memory is a succession of different small events, our client is also surprised by a sequence of small things.

We are surprising our customers since 2017. Enjoy the ride! And by the way, if you are inspired by these examples and want to create one of your own, get in contact with yf.brodala@sunwebgroup.com. We are keen on building a joint creating memories story with you.

Creating Memories, the movies

Mothersday (2018)
We wanted to surprise the mothers. And we asked the daughters as accomplices. And they, in turn, were of course surprised as well

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Father’s Day (2018)
Of course, the fathers could not stay behind. Together with the KNVB, we surprised this father. Expect the unexpected. Just like him.

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The K3 friends trip (2018)
Every year, kids become best friends forever in the kids club. After 5 days They never see each other back. Together with K3, a famous Benelux kids group, we brought them back together.

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The house of Sinterklaas (2018)
Jarno was surprised by an old gray man with a very unusual question. For this they had to go to Spain. Very exciting because the family had never flown before.

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Traffic Jam (2016)
October is the most depressing month. Cold and rainy outside. And also the month of long traffic jams due to bad weather. And we capitalized on that. We took random people out of their daily routine and surprised them with a trip to the sun.

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